DrawnCon
Travis Biscornet of DrawnCon in Nashua, NH, designed these buttons as a pre-registration push for DrawnCon, New England's convention dedicated to all things cartoon! "We handed the buttons out alongside postcard flyers at a popular regional anime convention to raise awareness in a high concentration of our target demographic that our lowest price option for full weekend admission to DrawnCon is rapidly nearly expiration," said Travis. Travis notes that the results were unprecedented - web traffic for the week following the marketing push was up nearly 400% from the week before, and total registrations were up 150%!